Creating a blog in your existing site that feeds into your social networks automatically.

We wanted to share our blogging software and Strategy with you..

We are doing this on a few sites for a few customers and wanted to spread the word.

What’s a blog?

Blogs mean many things to many people...

We like to think of them as news..... interesting content that people wish to read and which can be used to promote your current products and services.

In this “social networked era” it’s all about spreading the word on as many platforms as efficiently as possible.

What are we doing?

Basically we are integrating a customized blog package into existing sites to sit seamlessly in the site so it looks like part of the site.

Any articles written then automatically feed out into Facebook and other Social network sites for maximum exposure and minimum effort.

Customers using our newsletter software find that the story also feeds into their inbox and that they can optionally send out this story to their subscribers at the push of a button.

Like most of the good things in life It’s actually quite simple but quite nifty .

To see an example n check out what we have done on our site at

www.theithelper.com/blog

and our Face book  page at

http://www.facebook.com/pages/ithelper/186373674950?v=app_2347471856

Why put my blog on my existing site.. Isn’t having it on a new URL better?

A lot of people advocate having a Blog on another URL and pointing links back to your main site.. In our research and experience this is 9 times out of ten the wrong approach to take.

Indeed we are not alone..Founder of SEOmoz, a very authoritative and respected SEO blog, had this to say

 “Hosting your blog on a different domain from your primary site is one of the worst mistakes you can make. A blog on your domain can attract links, attention, publicity, trust and search rankings — by keeping the blog on a separate domain, you shoot yourself in the foot. From worst to best, your options are — Hosted (on a solution like Blogspot or WordpPress), on a unique domain (at least you can 301 it in the future), on a subdomain (these can be treated as unique from the primary domain by the engines) and as a sub-section of the primary domain (in a subfolder or page – this is the best solution).”

It appears that the overwhelming consensus among the experts in SEO is that to achieve the optimal SEO benefits from your blog, you should host it in a subdirectory rather than a subdomain.

Read more: http://www.hyperarts.com/blog/blog-hosting-external-subdomain-subdirectory-best-seo/#ixzz0abV6xbTC

What else

Call us or comment on this article... This is easier to set up than you would think and we’d be happy to talk your through the process or answer any questions.

 

 

 

Google Page Rank

For those in the SEO know .. Page rank isn't everything , however its nice to tick all boxes ..

On that note www.theroadahead.com just scored big .. a whooping page rank of FIVE in less than 12 months optimisation !

This client is releasing a new compare the market removal quote site with a twist do the timing is fantastic!

Hit and bounce rates are up and down ( respectively ) by 200%

Watch this space!

Boring technical announcement follows ....

What is PageRank?

PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page's importance from the votes cast for it. How important each vote is is taken into account when a page's PageRank is calculated.
PageRank is Google's way of deciding a page's importance. It matters because it is one of the factors that determines a page's ranking in the search results. It isn't the only factor that Google uses to rank pages, but it is an important one.

 

 

 

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