The following posting describes our experience with a client site who we provide SEO services for.
The impact of the Google Penguin penalty has loomed over a client site for some time. A submission of the first set of “disavowed” links brought about the first positive reaction that had been seen from Google in many months.
Given that background, it was initially expected that “disavowing” more links would produce additional benefits. When this was attempted, however, it appeared to have a negative impact on the situation.
By reversing that second set of “disavowed” link submissions, it appears that the site has been put back on track. This indicates that there is clearly a risk associated with “disavowing” more links, which may actually be supporting positioning in some cases.
Now that visitor numbers are rising again and a clear rebound is being witnessed on some terms (such as European removal companies and European removals companies), it’s recommended that the best approach involves sticking to the current strategy, without looking to “disavow” more links at this point.
It’s clear that progress will need to be monitored carefully. If there’s any sign that SEO progress is being limited, then it may become necessary to look again at the possibility of isolating some links and “disavowing” them. For the time being, however, that would seem to be an option that carries more risk.
Happily, indications from the last 7 days appear to point to the fact that this decision has proved to be correct. Visitor numbers from Google’s organic listings are rising again and are approaching the heights witnessed in November. This is extremely promising and it’s also noting that the search engines are also allowing positive movement on some of the specific, target keywords.
At this point, it is suggested that it makes sense not to submit a further set of links to be “disavowed” (given the negative experience of doing so previously). The site appears to be rebounding relatively strongly and it’s advised that concentrating on “standard” SEO at this point is likely to produce the best results.
With the SEO process seemingly back on track, link building will be the priority for the coming months. It’s suggested that the main online marketing activity will include:
· The use of a further set of articles to attract guest blog links.
· Continued link building, with a focus on the set of target keywords.
· Managing the Google Adwords spend.
In addition, close observation of the latest information on Google Penguin recoveries and the “disavowing” of links will be carried out, since the situation is constantly changing.