Search engine optimsation in 2013

Google have once again thrown a tirade of 1-2-3 knock out blows to
finish the year off all guns blazing. Not only did they launch the EMD
filter, but also refreshed Penguin yesterday and quietly sneaked out
another Panda update the day before the EMD launch. So is that the
best they've got then? I'd suspect so for this year!


There's been a pretty significant change to the landscape this year,
all things considered much of these updates have targeted the more
obvious loopholes and many behaviors must change as a result. The
terrain we live in no longer resembles that of the past and we are now
in an environment which is highly sensitive to quality and
manipulation with a 'shoot first, ask questions later when there
dead'
policy dictated by the self styled gun ho private police with their
privately owned judicial system and with the king at the helm, who has
taken over security in our shopping malls, increasingly gentrifying
the stallholders, turning search from one big diverse market into a
glossy over priced brand led collection of the biggest fried food
chains on the market, somewhat akin to the diversity of food
restaurants found in most American cities. 

It is increasingly commercial today with Google Shopping now being
only paid inclusion as of October and with many companies increasing
their spend with Adwords as a result of all the turmoil in natural
search this year, its bumper profits again for the biggest Crack
dealers of our time. 

SO WHAT ARE THE NEW RUELS OF THE ROAD!

How to best navigate the changes in speed limits, avoiding the police
cameras and dig oneself out of the manholes which swallow up those who
deviate from the highway.


Rule 1) drive nice cars, old bangers are more prone to stop and search
shakedowns, in web terms we need to ensure the content is seen to look
good, it has to add UNIQUE value to the debate, to offer something not
found elsewhere, one great way to achieve this is to link out
naturally to highly relevant and other unique sites which few others
are linking too. Making sure not to use similar headlines to other
content out there. Being careful to create the most unique site
possible reducing the number of pages which bring in no traffic and
have no unique content thus lowering the tone of the site. Cleaning
your wing mirrors will not make the whole car shine! 

Rule 2) obey the rules of the road, trying to overtake on the hard
shoulder is going to raise eyebrows, speeding is going to result in
camera penalties, jumping red lights is going to get you nicked and
towing your car up the motorway at 80 mph might result in an
accident.
In web terms we need to know how hard to hit a site with links, if you
hit it too hard and too often it will set off speed cameras, a good
rule of thumb is not to add more than one link per week 'maximum' to a
site. Monitoring the effects of every single inbound link, waiting for
it to settle in before adding others. 

Rule 3) don't fill your engine with leaded petrol. Non relevant links
of every kind, will have the effects of adding led to your search
results and stop your site from performing well. We have some general
rules with links, never use non relevant links, non contextual links,
links you can't easily get removed, never use the same anchor text
twice. Create the smallest possible footprint with your link profile.


Tricks that we find still work well are using aged domains to bypass
the Sandbox, using domains with high trust .ac, .edu etc. back links
for inbound links, using linking resources with highly relevant
content and specific themes related to the targets, use a few highly
potent links rather than a lot of low power links. Running the ship on
a very highly tuned fuel mix which is pure from any contaminants.  


Moving forwards: The Christmas season is upon us yet again and if your
reliant on the seasonal market, then this is the time where you need
to be planing campaigns, your positions and ranks cannot be tweaked a
few weeks before the day and you need to ensure any Christmas
campaigns are in full progress as of now. 



Creating a blog in your existing site that feeds into your social networks automatically.

We wanted to share our blogging software and Strategy with you..

We are doing this on a few sites for a few customers and wanted to spread the word.

What’s a blog?

Blogs mean many things to many people...

We like to think of them as news..... interesting content that people wish to read and which can be used to promote your current products and services.

In this “social networked era” it’s all about spreading the word on as many platforms as efficiently as possible.

What are we doing?

Basically we are integrating a customized blog package into existing sites to sit seamlessly in the site so it looks like part of the site.

Any articles written then automatically feed out into Facebook and other Social network sites for maximum exposure and minimum effort.

Customers using our newsletter software find that the story also feeds into their inbox and that they can optionally send out this story to their subscribers at the push of a button.

Like most of the good things in life It’s actually quite simple but quite nifty .

To see an example n check out what we have done on our site at

www.theithelper.com/blog

and our Face book  page at

http://www.facebook.com/pages/ithelper/186373674950?v=app_2347471856

Why put my blog on my existing site.. Isn’t having it on a new URL better?

A lot of people advocate having a Blog on another URL and pointing links back to your main site.. In our research and experience this is 9 times out of ten the wrong approach to take.

Indeed we are not alone..Founder of SEOmoz, a very authoritative and respected SEO blog, had this to say

 “Hosting your blog on a different domain from your primary site is one of the worst mistakes you can make. A blog on your domain can attract links, attention, publicity, trust and search rankings — by keeping the blog on a separate domain, you shoot yourself in the foot. From worst to best, your options are — Hosted (on a solution like Blogspot or WordpPress), on a unique domain (at least you can 301 it in the future), on a subdomain (these can be treated as unique from the primary domain by the engines) and as a sub-section of the primary domain (in a subfolder or page – this is the best solution).”

It appears that the overwhelming consensus among the experts in SEO is that to achieve the optimal SEO benefits from your blog, you should host it in a subdirectory rather than a subdomain.

Read more: http://www.hyperarts.com/blog/blog-hosting-external-subdomain-subdirectory-best-seo/#ixzz0abV6xbTC

What else

Call us or comment on this article... This is easier to set up than you would think and we’d be happy to talk your through the process or answer any questions.

 

 

 

Google Page Rank

For those in the SEO know .. Page rank isn't everything , however its nice to tick all boxes ..

On that note www.theroadahead.com just scored big .. a whooping page rank of FIVE in less than 12 months optimisation !

This client is releasing a new compare the market removal quote site with a twist do the timing is fantastic!

Hit and bounce rates are up and down ( respectively ) by 200%

Watch this space!

Boring technical announcement follows ....

What is PageRank?

PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page's importance from the votes cast for it. How important each vote is is taken into account when a page's PageRank is calculated.
PageRank is Google's way of deciding a page's importance. It matters because it is one of the factors that determines a page's ranking in the search results. It isn't the only factor that Google uses to rank pages, but it is an important one.

 

 

 

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