We wanted to share our blogging software and Strategy with you..
We are doing this on a few sites for a few customers and wanted to spread the word.
What’s a blog?
Blogs mean many things to many people...
We like to think of them as news..... interesting content that people wish to read and which can be used to promote your current products and services.
In this “social networked era” it’s all about spreading the word on as many platforms as efficiently as possible.
What are we doing?
Basically we are integrating a customized blog package into existing sites to sit seamlessly in the site so it looks like part of the site.
Any articles written then automatically feed out into Facebook and other Social network sites for maximum exposure and minimum effort.
Customers using our newsletter software find that the story also feeds into their inbox and that they can optionally send out this story to their subscribers at the push of a button.
Like most of the good things in life It’s actually quite simple but quite nifty .
To see an example n check out what we have done on our site at
and our Face book page at
Why put my blog on my existing site.. Isn’t having it on a new URL better?
A lot of people advocate having a Blog on another URL and pointing links back to your main site.. In our research and experience this is 9 times out of ten the wrong approach to take.
Indeed we are not alone..Founder of SEOmoz, a very authoritative and respected SEO blog, had this to say
“Hosting your blog on a different domain from your primary site is one of the worst mistakes you can make. A blog on your domain can attract links, attention, publicity, trust and search rankings — by keeping the blog on a separate domain, you shoot yourself in the foot. From worst to best, your options are — Hosted (on a solution like Blogspot or WordpPress), on a unique domain (at least you can 301 it in the future), on a subdomain (these can be treated as unique from the primary domain by the engines) and as a sub-section of the primary domain (in a subfolder or page – this is the best solution).”
It appears that the overwhelming consensus among the experts in SEO is that to achieve the optimal SEO benefits from your blog, you should host it in a subdirectory rather than a subdomain.
Read more: http://www.hyperarts.com/blog/blog-hosting-external-subdomain-subdirectory-best-seo/#ixzz0abV6xbTC
Call us or comment on this article... This is easier to set up than you would think and we’d be happy to talk your through the process or answer any questions.